Throughout 2023, the insurance industry in Spain will continue to adapt to the uncertainties of the pandemic, geopolitical tension, the increase in the price of raw materials and the potential effects of climate change. Artificial Intelligence will be key to developing innovation in risk prevention and will offer clients personalized solutions in accordance with the level of real risks, improving efficiency of coverage. Profitability in the industry will face the difficulty of transferring to policies the cost of greater operating costs and should adapt to manage investments in an inflationary environment.